Member News & Updates

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CDME LogoDestination Marketing Accreditation Program's (DMAP) globally recognized accreditation serves as a visible industry distinction that defines quality and performance standards in destination marketing and management. Achieving DMAP accreditation positions a DMO as a valued and respected organization in your community and increases your credibility among stakeholders.

Since achieving accreditation for the first time four years ago, the JCVB elected to continue our commitment and journey towards DMO excellence by renewing our accreditation through 2020, we are pleased to announce we have successfully achieved this status.

2016 CDME Graduates

President & CEO, Violet Peters graduated from the Certified Destination Management Executive (CDME) program at the annual Destination Marketing Association International (DMAI) convention August 2016.  DMAI is recognized as a leader in the DMO industry and is dedicated to the professional development of its leadership. As the DMO industry’s highest educational achievement, the CDME program seeks to enhance business acumen through an integrated executive program specifically designed for the Destination Marketing industry.

The curriculum covers key avenues of learning to advance thought leadership and to both deepen and strengthen leadership and management competencies. The content covered helps DMO leaders to more effectively adapt and to manage increasing change and competition. In addition to Violet Peters, the JCVB Director of Marketing & Communications, Terrie Birkel, is a 2015 graduate of the CDME program.

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