What is Visit Jefferson Parish?

Visit Jefferson Parish is the Parish's official Convention & Visitors Bureau, or CVB for short. We are a destination marketing organization responsible for promoting Jefferson Parish as a travel destination and a dynamic place to live and work. Through travel, we strengthen our economic position and provide opportunities for the people of our community.

A community needs destination promotion just as it needs education, health care, public safety, and utilities. If you build a place where people want to visit, you have built a place where people want to live. If you build a place where people want to live, then you have built a place where people want to work. If you build a place where people want to work then you have built a place where employers want to locate. It all starts with a visit.

JCVB Team: (Front left to right) Violet Peters, President & CEO/Robin Jones, Sr. Sales Manager/June Labat, Executive Assistant & Technology Systems Manager/Rebecca Buras, Director of Finance (Back row left to right) Charlene Hale, Director of Partner & Leisure Sales/Angela Matherne, Director of Sales/Terrie Birkel, Vice President/Theresa Mule, Sales Manager

Our Vision
As a brand-driven and destination leader, the Jefferson Convention and Visitors Bureau, Inc (JCVB) is innovative and influential in bringing new visitor business to the Parish tourism/hospitality industry and host communities. 

Our Mission
The mission of the Jefferson Convention and Visitors Bureau, Inc (JCVB) is to actively partner with the tourism and hospitality industry by marketing and selling the destination brand experience with resulting in additional spending by leisure and group travel visitors leading to enhanced community economic vitality and resident quality of place.

The Jefferson CVB is proud to represent the people of our community along with the 22,000 plus employees of the Jefferson Parish tourism and hospitality industry. Please watch our video to learn more about the Jefferson CVB and see the sights of Jefferson Parish.

Membership
The Jefferson CVB Membership is comprised of a diverse membership promoting the arts, entertainment, culture, cuisine, heritage, traditions, professional services & products of our region. The JCVB has a variety of membership levels available. Click here for more info.

Celebrating 20 Years

In 2020, Jefferson CVB is celebrating our 20th anniversary! We are a proud partner in tourism supporting the economic growth of Jefferson Parish and the surrounding communities. We are the driving force for one of Jefferson Parish's largest industries, leading national and international marketing and visitor services efforts that attract visitors, conventions, and events to Jefferson Parish. The Louisiana Office of Tourism 2019 economic impact ranked Jefferson Parish second in the state for visitor spending with a reported $1.75 billion! Tourism garnered $177 million in state and local tax revenue for Jefferson Parish and Louisiana. The Jefferson Parish tourism and hospitality industry employs over 22,000 people in our parish helping to provide a better quality of life for these employees and their families.