What is Visit Jefferson Parish?
Visit Jefferson Parish is the Parish's official Convention & Visitors Bureau, or CVB for short. We are a destination marketing organization responsible for promoting Jefferson Parish as a travel destination and a dynamic place to live and work. Through travel, we strengthen our economic position and provide opportunities for the people of our community. For over 20 years we are a proud partner in tourism supporting the economic growth of Jefferson Parish.
A community needs destination promotion just as it needs education, health care, public safety, and utilities. If you build a place where people want to visit, you have built a place where people want to live. If you build a place where people want to live, then you have built a place where people want to work. If you build a place where people want to work then you have built a place where employers want to locate. It all starts with a visit.
Visit Jefferson Parish is accredited through Destinations International, previously DMAI, and its globally-recognized Destination Marketing Accreditation Program (DMAP), which serves as a visible industry distinction that defines quality and performance standards in destination marketing and management. Achieving DMAP accreditation positions a DMO as a valued and respected organization in the community and increases credibility among stakeholders.
Our Vision
As a brand-driven and destination leader, the Jefferson Convention and Visitors Bureau, Inc (JCVB) is innovative and influential in bringing new visitor business to the Parish tourism/hospitality industry and host communities.
Our Mission
The mission of the Jefferson Convention and Visitors Bureau, Inc (JCVB) is to actively partner with the tourism and hospitality industry by marketing and selling the destination brand experience resulting in additional spending by leisure and group travel visitors leading to enhanced community economic vitality and resident quality of place.
Our Promise
Jefferson Parish, with its key getaways of Louis Armstrong New Orleans International Airport and Interstate 10, offers unique and affordable family-oriented dining and shopping, and immersive nature-based recreational and group event experiences. Comprised of the Mississippi East and West Banks and the Gulf Coast, the area showcases lively suburban business districts and historic neighborhood communities, espousing a distinct character of friendliness, fun, and relaxation. Jefferson Parish is assuredly the real connection to the Louisiana family entertainment lifestyle.
The Jefferson CVB is a proud partner in tourism supporting the economic growth of Jefferson Parish and the surrounding parishes. Jefferson Parish ranks 2nd highest in the state for spending produced by visitors, employment earnings, and government revenue from state and local taxes. Visitor spending in 2021 was a reported $1.59 billion, a 51% increase over 2020 ($1 billion), and a 6% decrease from 2019. ($1.75 billion). The Jefferson Parish hospitality industry employed 21,450 with over $575 million in employment earnings, and visitors contributed to nearly $157 million in state and local tax revenues for Jefferson Parish. Travel means business. The JCVB supports the members of our organization as they work to enhance the economic development of our parish.
Become a Partner in Tourism. Join the JCVB today!
Membership is comprised of a diverse membership promoting the arts, entertainment, culture, cuisine, heritage, traditions, professional services & products of our region. The JCVB has a variety of membership levels available. Click here for an application or to view our Member Benefits
Please watch our video to learn more about the Jefferson CVB and see the sights of Jefferson Parish.
2021 Annual Report on the State of Tourism in Jefferson Parish
The Jefferson Convention & Visitors Bureau, Inc is a non-profit organization. To request a copy of the Jefferson Convention & Visitors Bureau's, Inc. (JCVB) 990 tax return, please email: Info@visitjeffersonparish.com - or mail your request to:
Jefferson Convention and Visitors Bureau, Inc.
Director of Finance
1221 Elmwood Park Boulevard, Suite 411
New Orleans, LA 70123
Tel: 504-731-7083, ext. 209 / 877-572-747
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