We invite you to join-in the celebration of the travel industry and the POWER OF TRAVEL! Annually National Travel & Tourism Week (NTTW) is celebrated the first week in May. This year May 2-8 we collectively celebrate the POWER OF TRAVEL and the industry’s role in bringing back our vibrant communities, restoring the U.S. economy, rebuilding our workforce and reconnecting America. Jefferson Parish takes this opportunity to reflect on the tragedies and triumphs over this past year and the hope on the horizon. The Jefferson Parish hospitality industry is resilient. Having weathered numerous natural and man-made disasters, a fluctuating economy, more than its share of environmental and industrial challenges it withstood those challenges and emerged stronger. The pandemic brought a unique, unprecedented challenge to our doorstep. It became apparent early on that our industry was in for a tumultuous journey. The travel industry is the hardest hit industry with a $500 billion loss in travel spending which has cost the U.S. $1.1 trillion in economic output As the U.S., and the world, begins lifting and/or easing restrictions there is hope for a resurgence. Travel is powerful...it not only stimulates local, national and global economies, it stimulates the mind, body and soul! As President Lyndon B. Johnson once stated, "Yesterday is not ours to recover, but tomorrow is ours to win or to lose" those words resonate today. We are resolved and relentless in our pursuit of a better tomorrow, a healthier environment, a prosperous economy and the personal well being of all.
The Jefferson Parish hospitality industry's resiliency and desire to service visitors within our destination is second to none. These are the PEOPLE & POWER BEHIND TRAVEL making a difference everyday!
Monday, May 3rd the Restaurant Revitalization Fund (RRF) became available for restaurants to apply for funding. During this National Travel and Tourism Week as we celebrate those very restaurateurs we've included this information and a link for our Jefferson Parish restaurants to apply. The American Rescue Plan Act established the Restaurant Revitalization Fund (RRF) to provide funding to help restaurants and other eligible businesses keep their doors open. This program will provide restaurants with funding equal to their pandemic-related revenue loss up to $10 million per business and no more than $5 million per physical location. Recipients are not required to repay the funding as long as funds are used for eligible uses no later than March 11, 2023. CLICK to apply.
Wednesday, May 5, 2021 is GiveNOLA Day! What is GiveNOLA Day? It is an initiative of the Greater New Orleans Foundation, a one day online giving event. For 24 hours, everyone who loves our region can support their favorite local causes by donating to one or more of 700+ participating nonprofit organizations. Last year's event raised over $7.1 million from over 50,000 donations across the nation and around the world. Since its first event in 2014, GiveNOLA Day has raised over $33 million for our region’s nonprofits. This year, they hope to do even more!
This Wednesday is Tourism Day at the Capitol and everyone is invited to join the Louisiana Office of Tourism! From Noon-4 p.m., our advocacy sponsors will host tables in the rotunda and Louisiana Travel Association (LTA) will host a photo/video booth to capture messaging on the importance of tourism. Lt. Governor Nungesser is hosting legislators and industry representatives Wednesday evening for a reception at the Capitol Park Museum.
The Importance & Impact of Travel to Jefferson Parish
Visit Jefferson Parish and our local hospitality industry partners work to promote Jefferson Parish domestically and internationally to attract leisure and business travelers, group conference/meeting, events, reunions, and sporting tournaments and events. With a strong visitor presence in the destination, everything from local small businesses to public services and residents win.
When visitors experience our unique destination, the revenue that is generated improves our overall Parish. It supports the rise of small businesses, creates thousands of jobs and attracts new events and entertainment for families across our communities to enjoy.
The stronger our travel & tourism industry is in Jefferson Parish the better positioned we are to compete with other similarly-sized destinations for sporting events and conferences, and other group business. That means more sporting events, meetings, special events, conferences, restaurants, festivals, and concerts which translates to more revenue back into the cycle and more amenities for you and your family to enjoy.
Why are meetings and tourism important?
Travel and tourism enhance the quality of life for a local community by providing jobs, bringing in tax dollars for the improvement of services and infrastructure, and attracting facilities like restaurants, shops, festivals and cultural and sporting venues that cater to both visitors and locals. The Jefferson Parish tourism industry represents a $1.75 billion economic impact.
Relevance to local communities.
Travel and tourism creates jobs and generates tax revenue for local communities, which in turn, help pay for important public services.
Providing essential support to state and local governments.
Travel generated $1.4 billion in total tax revenue in Louisiana in 2019. That means the tax revenue generated through travel and tourism spending saves each household in Louisiana $601 a year in taxes that would be needed to maintain current revenues.
Jefferson Parish travel generated $177 million in state and local tax revenue for Jefferson parish and Louisiana. Jefferson is second in the state for visitor spending with a reported $1.75 billion reported in 2019! The Jefferson Parish hospitality industry employs over 22,000 people helping to provide a better quality of life for these employees and their families.
Who pays for the marketing of the local hospitality industry?
The VISITOR pays through a portion of the hotel occupancy taxes collected. Visit Jefferson Parish is the marketing & tourism management organization for Jefferson Parish and does not charge for its services. This organization is funded by a portion of the hotel occupancy tax collected from visitors' hotel room bookings.
What is the Hotel Occupancy Tax?
The hotel occupancy tax (aka bed tax, lodging tax, hotel tax) is a tax placed on hotel room bookings and is paid by visitors to Jefferson Parish.
The hotel occupancy tax allows the destination to expand tourism’s impact and generate more revenue for Jefferson Parish. It’s a minimal cost to our visitors that has a far-reaching impact on our community.
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